Markinsights – Marketing Research Firm

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Transform
Data Into

we go beyond data—we deliver intelligence. As a full-service marketing research agency, we provide cutting-edge insights that drive business growth, enhance market positioning, and fuel innovation.

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our services

Business
Growth

Our


Services

At MarkInsights, we go beyond data—we deliver clarity. Our expert research and consulting services help businesses decode market trends, understand consumer behaviour, and make informed decisions.

QUANTITATIVE STUDIES

Our quantitative studies employ rigorous statistical analysis to measure market trends, consumer behaviour, and industry dynamics with precision.

  • DeskResearch
  • Usage & Attitudestudies
  • Brand Strategy & Positioning

Qualitative Studies

Our qualitative studies focus on in-depth exploration of consumer motivations, perceptions, and experiences.

  • Proposition Dev & Evaluation
  • Innovation Dev & Evaluation
  • Brand Diagnostics

Insightful Data

Our data-driven approach empowers businesses to make informed decisions with confidence, turning information into strategic advantage.

  • Data Collection
  • New Markets
  • understanding consumer needs & expectations,
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Insightful Data
Quality Assurance
Quantitative Studies
INNOVATIVE DATA SOLUTIONS
ADVANCED ANALYTICS & DATA SCIENCE
Qualitative Studies
Data Collection
New Markets
CONSUMER NEEDS
MARKETING STRATEGIES
MONITORING MARKETING PERFORMANCE
QUALITY CONTROL
DESK RESEARCH
BRAND STRATEGY
DATA ANALYSIS
TEXT MINING

OUR

Projects

Spark

We’ve worked with global brands and innovative startups to deliver data-driven insights that drive growth.

Verraki Consulting – Rice Milling Project

We conducted market entry research for Verraki Consulting in the rice milling and processed meat industries, using secondary research, focus group discussions (FGDs), in-depth interviews (IDIs), and surveys to provide actionable market insights.

 

 

 

 

Nexford

University

Understanding the university and polytechnic landscape in Nigeria through concept testing

Research methods: Secondary research, FGDs, IDIs, and surveys.

Tracer Insights Consultancy UK

– Friesland Campina Shoppers

We conducted a retail audit for Hayat Kimya Nigeria, focusing on diapers and tissue papers. Our approach included in-depth interviews (IDIs) and surveys, incorporating trade audits and census data for comprehensive market insights.

 
 

Hayat Kimya Nigeria

– Retail Audit for Diapers & Tissue Papers

We conducted a retail audit for Hayat Kimya Nigeria, focusing on diapers and tissue papers. Our approach included in-depth interviews (IDIs) and surveys, incorporating trade audits and census data for comprehensive market insights.

 
 

Arla Foods Nigeria

– Shoppers Study & U&A on Breakfast Cereal

We conducted a shoppers study for Arla Foods in Nigeria and Ghana, along with a usage & attitude (U&A) study on breakfast cereal. Our research included focus group discussions (FGDs), in-depth interviews (IDIs), trade interviews, and surveys to provide valuable consumer insights.

 
 

Data-driven insights for brand growth

We provide data-driven insights that empower brands to shape effective strategies and thrive in a digital-first world.

 
 
Explore Us

We worked with global brands

MarkInsights at a Glance

Data that speaks. Insights that drive. Decisions that win. We decode markets and consumer behaviour to give brands the clarity they need to stay ahead.

Full-Fledge Agency

MarkInsights is a dynamic, full-service marketing
research agency that leverages innovative data solutions
to deliver exceptional consumer insights, driving
sustainable competitive advantage.

Full-Fledge Agency

MarkInsights is a dynamic, full-service marketing
research agency that leverages innovative data solutions
to deliver exceptional consumer insights, driving
sustainable competitive advantage.

Full-Fledge Agency

MarkInsights is a dynamic, full-service marketing
research agency that leverages innovative data solutions
to deliver exceptional consumer insights, driving
sustainable competitive advantage.

Have a project in mind?

Let’s unlock market insights together!

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Us

Marketing Insights

Stay ahead with expert analysis, industry trends, and data-driven perspectives. Our insights help brands navigate the evolving market landscape and make smarter decisions.

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